Biologize Episode 1 Introduction

Dr Phil Richardson introduces the Biologize podcast series. Here he sets the scene for the research based approach to strategic thinking and design thinking. A new way to use business models that are based on 3.8 billion years of evolution to help make sense of today's complex business world.

Biologize uses the Business Biomimetics method which helps translate biological systems into business models that can be used practically to help solve complex problems.

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