Biologize Episode 7 Poison Adaptor Competitive Advantage

Achieving sustainable competitive advantage is a challenge for all organisations. Trying to achieve it in an environment that is toxic is harder still. What if there was a way to use existing resources to not only dominate an industry niche but to also create a toxic environment for your competition? What if you could turn on its head the resource-draining risk mitigation plan and use it to create a competitive advantage.

In this episode, I explore the Poison Adaptor model based on the counterintuitive processes some beetles follow to achieve competitive advantage and survival. In this episode, I share an example from financial services that demonstrates how the Poison Adaptor mode has been applied to achieve success.

The Poison Adaptor model for Competitive AdvantageĀ is one of the Business Biomimetics approach. For further information check out


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